Should CEOs have personal blogs? An increasing number of CEOs do.
In the September/October issue of Chief Executive, I report on a number of CEOs who have decided to use personal blogs as a communications channel to customers and prospects. As part of thet assignment, I reviewed over 50 blogs to select the ten best. I recommend all these blogs to CEOs and other managers who want to understand the possibilities of blogs and how to execute them effectively. Congratulations to all the winners.
Chief Executive’s Top Ten CEO Blogs
September 26 2011 by John Kador
Here, in alphabetical order by company name, are the top 10 best CEO blogs. The blogs were judged on the basis of the quality of the writing, subject matter, balance between the professional and the personal, frequency of posting and appearance/graphics.
Allonhill
Sue Allon, CEO Allonhill Sue Allon blends the personal and business to comment on mortgage securitization, due diligence and credit risk management.
FirstRain
Penny Herscher, CEO The Grassy Road: A CEO at Work and Play in Silicon Valley and Beyond Penny Herscher seamlessly combines thoughtful musings about Silicon Valley business with news about adventurous life away from the office.
Forrester Research
George Colony, CEO The Counterintuitive CEO George Colony’s goal is to assist today’s company leaders in forming unique approaches to the challenges they face by focusing on technology, publishing and new media.
Hammock, Inc.
Rex Hammock, CEO http://www.rexblog.com/ Colorful, frequently updated blog about social media, publishing and Web content by a true practitioner of the digital arts.
Makovsky + Company
Kenneth Makovsky, president My Three Cents The president of a large public relations agency discusses CEO reputation, media relations, crisis management and “whatever is uppermost” in his mind.
Merisant Company
Paul Block, CEO http://paulrblock.com/ The CEO of the company that makes Equal Sweetener blogs about talent management, recruiting and strategy.
Royal Caribbean International
Adam Goldstein, President and CEO Why Not? Adam Goldstein blogs on all aspects of cruising, giving readers an intimate look into aspects of cruising that most guests don’t see.
Saatchi & Saatchi
Kevin Roberts, CEO KR Connect The creativity of the CEO of one of the world’s most innovative agencies is on display as he discusses all aspects of marketing, communications and design.
Thomson Reuters
Tom Glocer, CEO Tom Glocer’s Blog Tom Glocer blogs on everything from strategic issues and business ethics to the intricacies of Finnish sauna.
Zappos
Tony Hsieh, CEO CEO and COO Blog The mavens of customer service, Zappos CEO Tony Hsieh and COO Chris Nielsen, share a blog that gives a penetrating look into the shoe marketer’s plans, challenges and insanely customer—focused culture.
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