A Conundrum: Marketing Confidential Services
In a recent Wall Street Journal discussion, a ghostwriter asked a good question: Say you’re in a business, as I am, where you do a good bit of writing for clients who do not want others to know they’ve used a “ghostwriter”. You can’t use recent writing samples, or name names, at least those of current or very recent clients. In this instance, owing to the desire for complete confidentiality, word of mouth is not a real option. How, then, do you market yourself to potential cl