Net Ready: Strategies for Success in the E-conomy, released in January, 2000, is attracting significant attention from business executives who want to move past being "Web wannabees" to putting eBusiness in the center of their enterprise's revenue stream.

Praise for Net Ready

Net Ready offers valuable advice for all organizations faced with the challenges of competing in the new E-comony. This is a must read for any company looking for ways to score in E-business, and for all KPMG Consulting professionals assisting our clients in navigating the road to Net success.

Roderick C. McGeary
Vice Chairman, KPMG Consulting Services

Net Ready turns traditional business paradigms and the New Economy upside down. It's a wonderfully provocative and powerful primer on preparing your business to thrive robustly in the burgeoning E-conomy. It delivers a healthy dose of E-reality by enlightening the reader about the myths and misconceptions of becoming an E-business. The authors' insights into the proven tools, strategies, thought processes and tactics behind many of today's successful E-companies are a must read for today's business leaders.

Lawrence A. Bossidy
Chairman and CEO, Allied Signal Inc.

YOUR KEY TO NET READINESS! DISCOVER THE PROVEN STRATEGIES THAT WILL GET YOUR BUSINESS READY FOR THE NEW GLOBAL ECONOMY

Look carefully, as the authors did, and you can see the E-conomy enterprise taking shape. The components that make up Net Ready organizations are well developed at a handful of companies, in their infancy at a few more, practically non-existent in most. Net-Readiness® never comes easy or without a cost. To be sure, it comes easier to some organizations than to others. Born-on-the-Web companies such as eBay or Yahoo have it relatively easier. By virtue of being created in the image of the Net, these companies avoid much of the industrial age baggage with which their more established counterparts must contend. They have don't have to worry about existing channels, sales staffs, and brick and mortar facilities. Even so, the demands of the E-conomy are such that most born-on-the-Web companies fail.

One of the rare exceptions to this is CISCO Systems. Consultants, executives, and managers alike continue to have a difficult time focusing on the proper opportunities and many companies continue to approach e-commerce initiatives very opportunistically and chaotically. What has set CISCO apart from the pack? It operates under a unique set of rules for what the authors call the "E-conomy" and these guiding strategies have enabled CISCO to succeed in E-business. Net Ready identifies these new rules, shows readers how to combine them into unique strategies and provides a tool kit for exploiting each strategy. Written by Amir Hartman and John Sifonis, both Managing Directors at Cisco's Internet Business Solutions Group, and John Kador, a well-known industry observer and journalist, Net Ready helps readers build a roadmap for success.

Based on their research, the authors have reached a key conclusion. The companies with the most demonstrated ability to execute in the E-conomy have optimized the four most important properties of success in E-business. Leadership, governance, competencies, and technology-together create the critical quality they call Net-Readiness. Using examples garnered from Cisco Systems and other wildly successful E-conomy businesses, Net Ready presents expert perspectives on:

The American Dream has a new name: E-business.

Countless professionals want to make their fortunes online, hoping to follow in the successful footsteps of companies such as eBay and Amazon.com. But the realities of Internet business are harsh; look past the hype and the well-publicized stories and you'll find that many companies spend a great deal of money on their initiatives and have little to show for it. In truth, most managers and "Web wannabees" lack an understanding of the hard work and discipline that success in E-business requires-and as a result, most Internet initiatives fail.

This doesn't have to happen to your business. Net Ready: Strategies for Success in the E-conomy will prepare you for the demands of the emerging digital economy-dubbed the E-conomy™ by the authors. Amir Hartman and John Sifonis combine the proven strategies of Cisco Systems with their years of experience and research in working with Net Ready businesses to illustrate how companies of any size can survive and thrive in the E-conomy.

This book explains what the Net Ready organization of the twenty-first century will look like, how it will operate, and how it will relate to other Net Ready organizations. It identifies the new rules of the E-conomy, illustrating how Cisco's unique, flexible Web strategies work in this new playing field and providing a practical tool kit for exploiting each strategy to your maximum benefit.

You'll examine and learn from Cisco's revolutionary process of enabling anyone doing business with the company to create value with the Net. And you'll discover how successful E-business companies have seized on the four most important properties of success in E-business-leadership, governance, competencies, and technology.

Net Ready can move your agenda forward by:

Net Ready also explains why you must give up any practices that were previously profitable in order to make it in the E-conomy, teaches you how to estimate the vulnerability of your enterprise, and identifies the barriers to and drivers of Net Ready success.

Revealing the tactics that catapulted the most successful organizations in cyberspace to the forefront of E-business, Net Ready enables any professional to unlock the door to Internet success. It will fully prepare you for the challenges of the E-conomy and what you must take on-and, almost as critical, what you must let go of-to be truly Net Ready.

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Foreword by John Chambers, President and CEO Cisco Systems

No one is more an architect of making eBusiness central to the enterprise than John Chambers, CEO of Cisco Systems. Click here to read his Foreword to Net Ready.