Internet Skills You Need to Get the Job

internet jobs - what they are, where they are, how to get one!

Table of Contents

Why Read This Book? xi
Preface xiii
	You're in Luck, xiii
	Good News and Bad News, xiv
	NetJobs.com, xiv
	A Personal Note, xv
Acknowledgments xvii
Introduction by John Sullivan xix

Part 1 Net-Enabled Careers 1

1 New Worlds of Work 3
	More Power to Employees, 3
	More Power to Buyers, 4
	Show Me the Money!, 5
	Continuous Learning, 6
	Brand Yourself, 6
	Roles That Add Value, 8
2 Net Economy Rules 11
	The Net Economy, 11
	Ten Trends of the Net Economy, 12
		1. Net Jobs Advance Either Content or Infrastructure, 13
		2. Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible, 14
		3. Customization: Customers Are Becoming Less Forgiving and More Discerning, 15
		4. New Infomediaries Are Extracting Value, 16
		5. Convergence: Value Chains Are Becoming More Integrated, 16
		6. Digitization: Electronic Relationships Are Emerging, 17
		7. Informatization: Smart Products Are Proliferating, 18
		8. Compression: Transaction Costs Are Being Slashed, 18
		9. Time Is Money: Why Speed Matters, 19
		10. Advantage Is Becoming More Temporary, 19
3 Contract Work 21
	Permanent or Temporary?, 21
	Alternatives to Full-Time Work, 24
	Temporary Work, 24
	Part-Time Work, 24
	Contract Employees, 24
	Consultants, 25
	Employee Leasing, 25
	Home-Based Work, 26
	Interns, 26
	Co-op Students, 26
	Careers in the Contingent Workforce, 26

Part 2 Internet Jobs 29

4 Content Jobs 31
	Content Ascendant, 31
	The Convergence of Content Careers, 32
	Multimedia Graphic Skills, 33
	Multimedia Graphic Competencies Required, 33
	Multimedia Specialties, 35
	Multimedia Director, 36
	Artist/Graphics Designer, 37
	Computer-Based Graphic Designer, 37
	Instructional Design, 38
	Multimedia Developers, 38
	Author-Based Developers, 38
	Digital Video-Sound Editors, 38
	Animators, 38
	Multimedia Editorial Roles, 39
	Advertising and Marketing, 39
	Animator, 40
	Illustrator, 40
	Photographer, 40
	Producer, 40
	Translator, 40
	Writer, 41
5 Infrastructure Jobs 43
	What's in a Title?, 43
	Hardware Development Skills, 44
	Hardware Support, 44
	Software, 45
	Operating System Support, 45

	Systems Software Support, 46
	Application Software Support, 47
	Killer Applications, 48
	Development and Support, 49
	Programmers, 49
	Programming Specialties, 50
	Application (or Development) Programmers, 50

	Systems Programmers, 50
	Maintenance Programmers, 50
	Language-Specific Programmers, 50
	Function-Specific Programmers, 51
	Object-Oriented Programmers, 51
	Java, 51
	C__, 51
	Smalltalk, 51
	Software Engineer, 52
	Technical Support Specialists, 52
	Webmaster, 53
	Webmaster Responsibilities, 53
	Webmaster Tasks, 54
	Advice to Budding Webmasters, 56
	Webmaster Specialties, 57
	Intranetmaster, 60
	Applications, 61
	Interactivity/Usability Specialist, 61
	Development (Programming), 62
	Developers, 62
	System Administrators-Unix, 64
	Junior Unix System Administrator, 65
	Senior Unix System Administrator, 66
	Systems Analysis, 68
	Operations, 70
	Computer Operations Manager, 70
	Computer Operations Supervisor, 71
	Computer Operator, 71
	Computer Operator-Senior, 71
	Data Entry, 71
	Data Entry Supervisor, 71
	Help Desk Specialist, 72
	Networking, 72
	Network Support, 72
	Networking Specialties, 75
	Internetwork Engineer, 77
	Protocol Designer, 77
	Database Jobs, 79
	Database Administrator, 79
	IT Administration, 80
	Information Technology Director, 80
	Information Technology Manager, 81
	PC Support Specialist, 81
	Systems Project Manager, 81
	Internet CEO, 81
	E-Commerce Manager, 81
	Online Community Manager, 82
	Computer Security, 82
	Data Security Specialists, 83
	Data Security Auditors, 84
	Information Security Technical Specialist, 84
	Security Architect, 85
	Information Security Analyst, 85
	Cross-Platform Security Specialist, 85
	Information Security Principal, 86
	SAP Security Subject Matter Expert (SME), 87
	Testing and Maintenance, 87
	Quality Assurance, 87
	Software Testing, 89
6 Business Jobs 91
	Business First, 91
	Account Development, 92
	Advertising and Public Relations, 92
	Key Jobs in Advertising and Public Relations, 94
	Corporate Finance, 95
	Key Jobs in Corporate Finance, 97
	Product Management, 98
	Attributes Required of Product Managers, 98
	Key Jobs in Product Management, 100
	Salaries and Job Outlook for Product Managers, 100
	Strategic Marketing, 102
	Corporate Marketing, 102
	Campaign Management, 102
	Product Marketing, 102
	Other Key Business Careers, 102
	Internal Business Consultant, 102

	Director of Media Integration, 103
	Internet Sales Engineer, 103
	Presales Support, 103
	Recruiter, 104
	Trainer, 105
	Educators/Trainers, 106
	Instructional Designer, 106

	Net Instructor, 106
7 Emerging Net Jobs and Skills 107
	Emerging Net Skill Requirements, 107
	Hot Language Skills, 107
	The Hot Networking Skills, 108
	The Hot Database Skills, 108
	Hot Interface Skills, 108
	Hot Business Skills, 109
	Hot Leadership Skills, 109
	Moniker Mania, 109
	Emerging Net Jobs, 110
	Internet Researcher, 110
	Sensory Interface Developer, 113
	E-Business Evangelist, 113
	Subject Matter Mentor, 113
	Niche Mediators, 113

Part 3 Internet Job Resources 115

	8 The One Hundred Hottest Companies on the Net 117

Part 4 Appendixes 157

	A The Fifty Hottest Net Places to Live and Work 159

	B Who Makes What in the Net Economy? 161

	C Let's Continue the Conversation on the Web 175

About the Author 177

Index 179

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