Synopsis of All Chapters
Chapter
1
New Worlds of Work
Amazing things happen when work collides with the Web. Everything we have ever learned about work from watching TV or watching our parents turns out to be irrelevant. The most basic concepts of work-jobs, time, loyalty, compensation, and experiences-have been permanently redefined.
In a fundamentally new way, the Web offers the possibility of connecting us to our jobs. It reconnects jobs to what matters to people: creativity, meaning, responsibility, and humanity. By bringing buyers and sellers together, by rendering irrelevant the tyranny of time and space, the Web allows people to express their creativity, create wealth, and do it with a level of personal power, responsibility, and authority that has not been seen since humans invented the plow and domesticated beasts of burden.
In this process, well-accepted beliefs and assumptions about the nature of work and business have been turned topsy-turvy. Most of all, the Web has completely transformed the balance of power between employees and employers, buyers and sellers, organizations and individuals. In every case, the Web has shifted the balance of power. Today, employees, buyers, and individuals call the shots.
Chapter
2
Net Economy Rules
As chaotic as it appears, the Net economy actually observes a number of well-defined rules. This chapter summarizes the ten most important organizing principles of the Net economy. Should your career emphasize content or infrastructure, and what's the difference? How can you leverage the central roles of customization, compression, and convergence? Will infomediaries survive? If you have a handle on these rules, you will be in a much better position to select a job and company from the countless opportunities before you.
Chapter
3
Contract Work
The Internet has given new respect to contract work and other part-time roles. This chapter examines the advantages and tradeoffs of joining the contingent workforce.
Chapter
4
Content Jobs
Writers, photographers, illustrators, musicians, and artists of all stripes have unlimited opportunities meeting the insatiable demand for content created by e-commerce. This chapter describes the various types of content jobs most in demand and what skillsets and other requirements they entail. The Net will always need content providers for without content the Net is an empty shell. But while editorial or graphical talent is necessary, it is not sufficient for success on the Net. To make it in the Net Economy, think of the unique attributes that the Net imposes on everything it touches: interactivity, multimedia, digitization, and personalization. If you can be creative, preferably outrageous, while seamlessly including these elements, you have a shot at success on the content end of the Net Economy, the only part of the Net Economy with a real future
Chapter
5
Infrastructure Jobs
Some of the most rewarding Net jobs are focused on building and maintaining the infrastructure or "plumbing" of the Internet and its applications. There is no substitute for this work and the skills needed for these disciplines are going to be in demand for the foreseeable future. There is currently more of a demand for these positions than people available to fill them. When demand outstrips what you can supply, you are in the driver's seat when it comes to negotiations. If your skills are good, you can pretty much choose what you want to work on.
This chapter describes some of the entry-level positions for information technology (IT) professionals seeking employment in the Internet world. These positions are generally for computer science majors who want to build and maintain the infrastructure for Websites. Where would you fit in if you went to work in an IT department responsible for building and maintaining a corporate Web site? In each case, the chapter describes the job, includes a typical job description, lists of skills required, and the types of personal attributes companies are looking for.
Chapter
6
Business Jobs
Net jobs are created and sustained by businesses. E-business, after all is said and done, is simply business by another name. The result is an insatiable demand for business-savvy people with different skillsets. As enterprise dependence on information technology in general and the Net in particular grows, even heavy-duty IT types will find themselves increasingly drawn into business decisions. The more comfortable you are with the business side of your job, the more successful you will be. It's as simple as that. This chapter takes a look at the business jobs that support every Net enterprise. If you can understand the business skills driving these jobs, you can make a real difference. Few technically oriented people come by these skills naturally, but they can all be learned, and learning them will make all the difference in your E-business career.
Chapter
7
Emerging Net Jobs and Skills
To keep your career in full momentum, it's always best to think about that technologies and requirements are on the horizon. This chapter examines some of the trends, skillsets, and occupations that will be increasingly important in the next few years.
Chapter
8
The One Hundred Hottest Companies on the Net
What are the hottest companies on the Net. This chapter lists one hundred companies that really know ho to make the Net work and are hiring. Each description includes a link to the company's career Web site, if they have one. Like any such list, this one is based on some more or less arbitrary criteria having to do with growth, innovation, scope, and prospects for success. All of these companies are hiring for the types of positions described in this book. Things change so rapidly in the Net Economy that it's possible that by the time you read this, merger and acquisition activity will have eliminated some names. That's just more evidence that events move very quickly in the Net economy and if you're not agile, you will be left behind. If you believe I made glaring and unforgivable errors of commission or omission in compiling this list, let me save you the trouble of arguing with me. I agree with you. Ultimately-like the list of the top 100 movies of all time-a list like this is a judgment call that reveals more about the list maker than anything else.
The One Hundred Hottest Companies on the Net
- Internet Jobs! Table of Contents
- Synopsis of all Eight Chapters
- Chapter One Complete
- Chapter Two Complete
- Appendices
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