A Call to Action:

Taking Back Healthcare for Future Generations

by Hank McKinnell

Chairman and CEO, Pfizer Inc.

with John Kador

McKinnell's 10 ‘Calls to Action'

Hank McKinnell at the National Press Club

1. Take personal responsibility for your health.

2. Transform employee health-care plans.

3. Adopt specialized medical courts to replace the health-care liability system.

4. Reform direct-to-consumer advertising.

5. Build a level playing field for health savings accounts.

6. Use trade agreements to end “free-riding.”

7. Maintain incentives for innovation.

8. Demand electronic medical records.

9. Report on corporate citizenship.

10. Initiate a global health corps.

Source: “A Call To Action: Taking Back Healthcare for Future Generations,” published by McGraw-Hill.